Home » Perspective » Knight-Gallup poll sheds light on media-bias perceptions

By Ken Paulson, published on September 9, 2020

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Are America’s news media more biased than ever before, or are we simply looking in the mirror?


Those questions come to mind with the release of American Views 2020: Trust, Media and Democracy, a survey conducted by the Knight Foundation and Gallup.


Among its findings:

  • About 49 percent of Americans see “a great deal” of political bias in news coverage, while 37 percent see “a fair amount.”
  • 56 percent of Americans see bias in the news source they turn to most often.
  • 88 percent say the media bear moderate or a “great deal” of responsibility for political division” in the U.S.

None of these findings is encouraging for those who see a free press as pivotal to our democracy. Unfortunately, they’re also not very surprising. This is a highly polarized nation, with millions engaged in social media combat.


To be clear, since the birth of this country, there have been allegations of bias in news. It wasn’t that long ago that most newspapers in the country identified themselves as being Democratic or Republican. I grew up in the Chicago area, where we had the Republican Chicago Tribune and the Democratic Sun-Times.


That was relatively polite partisanship, with ideological leanings largely reserved for the editorial page.


But the accusations of bias in media today are more intense, and come from the full political spectrum. Some of the factors that fuel the fire:

  • Regardless of how you view President Trump, there’s no disputing that he is provocative. No president has been as overtly opinionated or as transparent in his emotions. And no president has generated as much news or inspired as much commentary on such a grand scale. The president is right when he says he’s been good for the media business.
  • Our politics have grown more tribal, with each side embracing a series of litmus tests. In that atmosphere, it’s easy to believe that any news reporting that makes your side look bad must be biased.
  • We also have multiple network newscasts that have thrown away any pretense of objectivity. Fox, MSNBC and OAN all play to their home crowd. That’s their business model, and they’re entitled to it, but their approach colors the perception of all news outlets.

I have to wonder whether all of us don’t bear more responsibility for reining in our own partisan impulses.


Times change. Administrations change. Maybe the intensity of our political differences will soften one day.


But it’s too easy to blame the news media for polarization when we’re the ones driving the traffic and ratings of sources that inflame rather than inform.


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